Unless the man who works is able to "sell" himself and his ideas, unless he has the power to convince others of the soundness of his convictions, he can never achieve his goal. He may have the best ideas in the world, he may have plans which would revolutionize entire industries. But unless he can persuade others that his ideas are good, he will never get the chance to put them into effect. Stripped of non-essentials, all activity is a sales battle. And everyone in business or in service must be a salesman. "Robert E M Cowie"
For years I have been told I must be a great salesman. Yet for the past 22 years I been the President and CEO of several different companies. For many years when I was told this, I bristled at the comment, because I thought it was not the perception I was trying to achieve as the CEO of the company.
Then I came across this quote and it refocused my understanding of selling. We are all sales people. The owner of the flower shop, attorneys, home builders, bankers, and yes even police and elected officials. We are all selling something each and every day of our lives.
Sadly, there are people you interact with everyday with great ideas and plans, but cannot "sell" them to anyone else. Imagine the impact if those "unsold" ideas could be presented and accepted into practice.
Those who understand the fact that no matter what the profession, no matter what the situation, they are a salesman generally will be those on the side of victory in life.
Greatness is only achieved by those who can convince others that their ideas, their products, their cases and their laws can make a difference. Our goal each day should be to sell something, at the very least ourselves. So go out today and sell something.
Monday, May 10, 2010
All of us should have on our tombstone, "they were a salesman!"
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